Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization,8KB,[PDF] Globalization and Culture by John Tomlinson | 9780745613383, 9780745656502,PDF) Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets,PDF) Globalization and Global Consumer Culture: The Fragmentation, Fortification, Substitution and Transmutation of Social Identities,